Sunday, March 21, 2010
Business Level Strategy
The Ritz-Carlton calls that something special "The Ritz-Carlton Mystique". It's a way of conceptualizing the brand's image and the ambience of each of the company's more then 70 worldwide locations. "Mystique" sounds enigmatic, but its achieved through the most straightforward of methods: extremely close attention to performance data collection and a broad educational platform to deliver the findings.
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